The world of 2011 is more than ever an information age – and the information is easily available to anybody with a wifi connection or a smart phone.
That’s why a business has a website and why more and more are using social media like Facebook and Twitter. What better way to get the word out about “who we are and what we do”?
On the flip side, I’ll bet you’ve heard a story about the guy who posted an unflattering picture of himself on Facebook and didn’t get a job because of it? He got the word out too . . . “who he is and what he does”.
It isn’t just what we choose to put on the Internet either. Governmental agencies like the Department of Transportation have websites that give the public all kinds of information about us and our businesses.
We shake our heads. The guy with the picture should have seen that coming. And the trucking company should have seen it coming that their driver’s citation for “being in possession of drugs or alcohol” during a DOT roadside inspection is listed for anyone to see at www.safersys.org when you type in the DOT number.
The Internet and the information on it can work for us or against us. Just as an employer might learn about a job applicant by using Facebook, an attorney might learn about a trucking company’s drivers and vehicle maintenance by searching Google for the word "Safer".
In fact, they would probably be foolish not to.
How has your company prepared for the good and bad impacts of the online world? Share your comments below.
Tim Wilson is a Risk Control Consultant with Westfield Insurance, a regional insurance company based in northeast Ohio and operating in 18 states. Tim is currently based in our Jacksonville Florida Service Office.